Yellowstone Bourbon
Photography Art Direction
With new products and recipes releasing over the years, Yellowstone Bourbon found that their library of photography was not only inconsistent, it was lacking brand recognition. Yellowstone needed a consistent art direction for all photography that, through consistency, will be recognizable and highlight their product as a quality bourbon. The art direction features earthtone backgrounds and nature elements building a foundation to lift up the product and tie in the national park aspect of the brand while still remaining agnostic and high-quality.
Art Direction
Work Done at MBB
ACD: Rob Mitchell
AD: Joe Hansen
Photography: Chad McClure, Scott Anderson, Travis Carroll